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EP 8: Cold Press Index vs. 3$ Fresh Fruit Juice: What’s the Difference?


Cold Press Index - Mapletree Business City & Cold Press Index - NeWest


Wondering about the difference between juices at Cold Press Index vs. the 3$ Fresh Fruit Juice at food centres?


These are the three key variables that are the forefront of the conversation:


1. Input: Quality of Fruits and Vegetables

2. Processor: Extraction Technique (Centrifugal vs. Cold Pressed)

3. Output: Addition of Ice/Sugar/Water (Purity of Juice)


The goal of this episode is to provide information to the customer so that he/she can better understand what they’re ordering and then make better decisions going forward. We do understand and can empathize that it can be intimidating to fork out $6.9-10.9 for a bottle of juice. But my promise to you is that it is undoubtedly the superior decision with higher expected value for your life – compared to going for the cheaper option. For the critiques/doubters/cost conscious, do give this article a quick read.


3$ Fresh Fruit Juice at food centers


You know the 3$ Fresh Fruit Juice – Now Meet Cold Press Index

Since our debut in 2019, Cold Press Index has been using 100% fresh fruits and veggies and carefully selected superfoods and herbs sourced locally and from our global village. We take sourcing very seriously and procure only the absolute best.


Example:

· Celery – Air-flown from Australia/USA

· Kale – Dark cruciferous Kale air-flown from Holland

· Baby Spinach – Air-flown from Australia

· Carrots – Australia

· Cucumber/Pineapples/Watermelon – Farm to table from Malaysia

· Basil – Organically grown.

Apart from sourcing the very best ingredients available in Singapore, timeliness in procurement matters (the time it takes from farm to table). Our expertise in procurement enables us to pick up produce as soon as it arrives in the ports.

Example: Australian celery arrives on the 2nd/4th week of every month on Monday evening. This batch of Australian celery gets delivered to our juiceries on Tuesday morning. No sitting around in cold rooms. No additional wastage of time due to freight.

Compare to making juice from home. Let’s say you go to Cold Storage and buy a bunch of Celery for $4.5. It is very likely that the Celery was sitting on the supermarket shelfs for a couple of days.


What fruits/vegetables do you get at the 3$ Fresh Fruit Juice at food centres?

If you’re lucky, you’ll get Class 2 China Celery, China Carrots. If you’re unlucky, you’ll get Class 3 leftover fruits from the wholesale center. These leftover fruits are from unsold/half opened cartons. Interestingly, many fresh fruit juice stores in Singapore are owned/operated by wholesalers from Pasir Panjang. The simple reason is that these wholesalers can dump their unsold fruits, juice them, and the customer is unable to tell the difference due to the addition of ice/sugar/water.


What kind of juice do you want to buy? One made with leftovers OR one that was intentionally crafted with the best possible ingredients.



You know the noisy annoying sound that you hear from the machine at the 3$ Fresh Fruit Juice? It involves a lot of heat and rotations per minute


At Cold Press Index, our machines cost thousands of dollars vs a hundred-dollar machine at the food centre. We cold press our fruits and veggies (minimal heat and low RPM) as it is the best method to ensure that all the goodness and nourishment (phytonutrients, vitamins, minerals, soluble fibre) is extracted into your juice and into your body.


This noisy annoying sound that you hear at the food centre is what we call a centrifugal juicer. Apart from the large pile of foam that you see on top of the cup, it violently crushes the fruits and vegetables. This process kills about 50-80% of the nutrients and the juice degrades in quality exponentially quicker if it does not get consumed immediately.

Interesting fact: Juices at Cold Press Index has a shelf life of 4-5 days while 3$ juices need to be consumed immediately within 1-2 hours.


Goodnature conducted a test in 2016 to compare the nutrient content of juice made on both a cold pressed juicer vs a centrifugal juicer. The conclusion was that centrifugal juice is highly oxidized due to the method of extraction and centrifugal juicer breaks down faster (time series data).


Sharing the link for those who are more keen to understand the statistics behind nutrient decay: https://www.goodnature.com/blog/cold-pressed-vs-centrifugal-juice-part-2-nutrient-shelf-life


Addition of Ice/Sugar/Water (Purity of Juice)

At Cold Press Index, you minimally get 0.5kg of quality fruits and vegetables. No water, no ice, no added sugar. For the 3$ Fruit Juice, you’ll be getting between the range of 0.1-0.3kg of produce depending on how much ice/water/sugar the operator adds.

I ordered a juice from a hawker center in the West last week, and I noticed in a 450ml cup – there was about 350ml of ice and 100ml of juice. To be more balanced, I would say that this ratio differs across operators and there are some 3$ juice operators which really provide quite a lot of value to customers as they do not overtly cheat.

Are you looking for a thirst-quenching beverage or a health promoting juice?


So Why Cold Press Index?

As a broader experience, you do not really know what you’re getting at a 3$ Fresh Fruit Juice store. When you’re at Cold Press Index, transparency and the highest integrity is what you get. Naturopathically designed, fresh fruits and vegetables, zero added sugar. Most of our juices have a high vegetable/fruit ratio (at least 80%) so that it does not spike your glucose levels. Low sugar options available.

No disrespect, but the 3$ Fresh Fruit Juice store is the thing you go to when you need a thirst-quenching, casual affordable beverage when it is blazing hot in Singapore. If you truly want a health promoting plant-based juice intentionally crafted for you. Don’t let the $6.9-10.9 price tag scare you, health is the first wealth. When in doubt, Cold Press Index it.

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